CLICKFORCE expects to extend Taiwan’s successful “creative eye-catching ad format” and “data marketing” experience to the overseas Malaysian digital market. Integrate successful Know-how experience to help major brands use digital tools to promote more effectively in the Malaysian market. Early this year (2021), we carried out a wave of [Ajinomoto] campaign.
Due to the impact of the covid-19 epidemic in Malaysia, the country has implemented multiple movement control orders (MCO) of varying degrees since 2020. With 23.4% of the Chinese population in Malaysia can only spending their CNY holidays at home. When they were unable to reunite and enjoy the New Year’s Eve dishes at restaurant outside, but they still want to maintain the reunion festival atmosphere, so they switched to cooking at home.
Founded more than 70 years ago, it has successively launched a variety of seasoning products and has become the most familiar taste to Malaysians, "Ajinomoto". Expected that this wave of festivals will enable the demand for home cooking seasonings to grow rapidly. In line with product characteristics, festival needs, etc., customers set the tone for this wave by appealing to the important role of Ajinomoto as the "national must-have seasoning", allowing consumers to personally cook and increase family warmth through film recipes. Exchange, and easily make the cooking show the "taste of home" surrounding furnace delicacies, which promotes the atmosphere of the Chinese New Year festival.
CLICKFORCE cooperates with the demands and sets three major strategies:
1. Creative material
Use eye-catching creative ad format "Video Marquee Slider": Bottom of the video material to enhance the memory, so that consumers immersed in the theme of the CNY atmosphere.
2. Language Classification
In Malaysia, CNY New Year is an important festival for Chinese, and Malaysia is a multi-ethnic country. CLICKFORCE uses media characteristics to screen out the local Chinese ethnic group, and delivers the video information to the accurate TA, strengthening the emotional connection of the theme.
3. Focus communication
The campaign not only delivers the idea of making food is so easy but also proposes a promotion plan for consumers. Therefore, CLICKFORCE splits the budget into two materials and delivers them at separate times and sections, which strengthens consumers' willingness to click.
CLICKFORCE used the above delivery strategy to make the CTR/Clicks effect of the entire wave of advertising better than the estimated average, and successfully assisted Ajinomoto (brand) to communicate with Malaysian consumers.
In the future, we will continue to use successful professional experience to help overseas customers obtain the greatest advertising benefits with the least advertising costs.
Due to the impact of the covid-19 epidemic in Malaysia, the country has implemented multiple movement control orders (MCO) of varying degrees since 2020. With 23.4% of the Chinese population in Malaysia can only spending their CNY holidays at home. When they were unable to reunite and enjoy the New Year’s Eve dishes at restaurant outside, but they still want to maintain the reunion festival atmosphere, so they switched to cooking at home.
Founded more than 70 years ago, it has successively launched a variety of seasoning products and has become the most familiar taste to Malaysians, "Ajinomoto". Expected that this wave of festivals will enable the demand for home cooking seasonings to grow rapidly. In line with product characteristics, festival needs, etc., customers set the tone for this wave by appealing to the important role of Ajinomoto as the "national must-have seasoning", allowing consumers to personally cook and increase family warmth through film recipes. Exchange, and easily make the cooking show the "taste of home" surrounding furnace delicacies, which promotes the atmosphere of the Chinese New Year festival.
CLICKFORCE cooperates with the demands and sets three major strategies:
1. Creative material
Use eye-catching creative ad format "Video Marquee Slider": Bottom of the video material to enhance the memory, so that consumers immersed in the theme of the CNY atmosphere.
2. Language Classification
In Malaysia, CNY New Year is an important festival for Chinese, and Malaysia is a multi-ethnic country. CLICKFORCE uses media characteristics to screen out the local Chinese ethnic group, and delivers the video information to the accurate TA, strengthening the emotional connection of the theme.
3. Focus communication
The campaign not only delivers the idea of making food is so easy but also proposes a promotion plan for consumers. Therefore, CLICKFORCE splits the budget into two materials and delivers them at separate times and sections, which strengthens consumers' willingness to click.
CLICKFORCE used the above delivery strategy to make the CTR/Clicks effect of the entire wave of advertising better than the estimated average, and successfully assisted Ajinomoto (brand) to communicate with Malaysian consumers.
In the future, we will continue to use successful professional experience to help overseas customers obtain the greatest advertising benefits with the least advertising costs.