In the face of the red sea competition in digital advertising, advertisers also want to gain the favor of target consumers on the online battlefield. Through the professional operation of digital marketing companies, with advertising optimization experience, rich data sources and various creative advertising spaces, they can help brands properly Plan media strategy and obtain effective results, find TA accurately.
We have accumulated rich experience in many real estate marketing operations. In this case, the "Linkou National Social Residence" was rebuilt for the Universiade Players Village. In response to the marketing trend, we decided to put the advertising budget on digital advertising and handed it over to the professional media planning team to launch.
The following will introduce the media strategy planning:
(1) Popular media:
Target the groups that have "focused on film and television entertainment", "event broadcasting" and "news media". Deliver advertisements to well-known audio and video platforms that TA cares about, such as LINE TV, iQiyi, KKTV, etc.
(2) Use image keywords to deliver accurate audiences:
The search for relevant terms in the past three months, such as social housing, national housing, Linkou social housing, etc.; also targeted renters or low- and middle-income households who have searched for rental subsidies.
(3) Strengthen interested groups with better performance in pitting:
After the ad is launched, optimizing the ad based on its performance can help increase the effectiveness. Taking this case as an example, the better performance of pit stops are those who follow rental housing information and local news, and focus on relevant groups of people.
(4) Use exclusive Chunghwa Telecom online and offline data:
Online: Salvage audiences who have browsed well-known renting websites (591 housing trading website, Haofang website, Lewu website...) and staying for more than 5 minutes in the past three months.
Offline: Strengthen interested groups with better performance in entering the station, lock down the access locations of this ethnic group, and salvage cookies for placement (vegetable market, Quanlian, Carrefour...).
Through the above four strategic operations, the advertising performance is outstanding. The number of Youtube views exceeds the KPI by 200%, and the Preroll VTR is as high as 88%. Customers also reported that the number of social housing application forms is enthusiastic, and 80% of them are scheduled to be sold out. Relevant customers to create outstanding performance.
We have accumulated rich experience in many real estate marketing operations. In this case, the "Linkou National Social Residence" was rebuilt for the Universiade Players Village. In response to the marketing trend, we decided to put the advertising budget on digital advertising and handed it over to the professional media planning team to launch.
The following will introduce the media strategy planning:
(1) Popular media:
Target the groups that have "focused on film and television entertainment", "event broadcasting" and "news media". Deliver advertisements to well-known audio and video platforms that TA cares about, such as LINE TV, iQiyi, KKTV, etc.
(2) Use image keywords to deliver accurate audiences:
The search for relevant terms in the past three months, such as social housing, national housing, Linkou social housing, etc.; also targeted renters or low- and middle-income households who have searched for rental subsidies.
(3) Strengthen interested groups with better performance in pitting:
After the ad is launched, optimizing the ad based on its performance can help increase the effectiveness. Taking this case as an example, the better performance of pit stops are those who follow rental housing information and local news, and focus on relevant groups of people.
(4) Use exclusive Chunghwa Telecom online and offline data:
Online: Salvage audiences who have browsed well-known renting websites (591 housing trading website, Haofang website, Lewu website...) and staying for more than 5 minutes in the past three months.
Offline: Strengthen interested groups with better performance in entering the station, lock down the access locations of this ethnic group, and salvage cookies for placement (vegetable market, Quanlian, Carrefour...).
Through the above four strategic operations, the advertising performance is outstanding. The number of Youtube views exceeds the KPI by 200%, and the Preroll VTR is as high as 88%. Customers also reported that the number of social housing application forms is enthusiastic, and 80% of them are scheduled to be sold out. Relevant customers to create outstanding performance.