Monde Selection World Quality Appraisal Conference is the most authoritative "food quality appraisal organization" in the world. A panel of leading personalities of the parties, by virtue of their experience and scientific way, impartial review and assessment for the safety, taste, packaging, raw materials and other products.
Yue's products [Yue's Light Alkaline Water] and [Yue's Mineral Water] have won the "Highest Gold Award" for two consecutive years, which is comparable to the star appraisal award of the Michelin Guide, and is the only manufacturer with the highest gold award in Taiwan. The purpose of this project is to market Yueshi Haoshui and increase its brand awareness. In order to maximize the benefits of programmatic buying, this wave campaign uses the following advertising formats:
Creative layout: Combining eye-catching form to increase the interaction rate, and CPM parity can easily get started.
Audio-visual Skyscraper: The audio-visual form of automatic playback, attracts the audience's attention in one second, and has an ultra-high CP value, and a large number of views can be obtained with a low CPV.
CPC procurement spans multimedia: Advertising is delivered on MULTIFORCE, Google, YAHOO, FB, LINE, and there are no blind spots in the joint exposure of the website.
Implementation of cross-five screens: Choose the field screens and MOD EPG layouts of the chain studios across Taiwan for advertising delivery, effectively reaching the precise TA and enhancing the brand image.
In addition to the planning of the media platform, the formulation of strategies to improve accuracy is also very important. The advertising media strategy planning of this case is:
(1) Selected and well-known media:
Target people who have been concerned about sports, weight loss and fitness, people's livelihood consumption, and beverages, and place advertisements in more conspicuous sections, such as ETtoday, Sanli News, and the homepage of Business Weekly.
(2) Use image-based keywords to target targeted audiences:
Target relevant words that have been searched in the past three months, such as [Golden Reward] [Health], [Regulation of Physiological Function], [Alkaline Water], [Healthy Drink Water], [Unified PH9.0 alkaline water], [Taiyuan alkaline water] and other words.
(3) Use "invoice data" to target people who will buy bottled water:
Within one month of customizing, purchase items containing [mineral water] [health], [deep ocean water], [alkaline water], and [sparkling water] ], [Isolated Water], [Pure Water].
(4) Use Domain Motion’s exclusive online data from Telecom:
Salvage audiences who have browsed parent-child, silver hair health care, sports and fitness-related websites in the past three months and stayed for more than 5 minutes.
Through the above-mentioned strategy formulation and media execution, this wave of advertising has successfully achieved excellent performance and created 64.69 million effective exposures for advertisers. The click-through rate of each media reached 101%, and the total number of views reached 114%, and DOOH and MOD exceeded each other. KPI 52% & 33%, successfully enhanced brand memory, deeply rooted brand impression in consumers' minds!
Yue's products [Yue's Light Alkaline Water] and [Yue's Mineral Water] have won the "Highest Gold Award" for two consecutive years, which is comparable to the star appraisal award of the Michelin Guide, and is the only manufacturer with the highest gold award in Taiwan. The purpose of this project is to market Yueshi Haoshui and increase its brand awareness. In order to maximize the benefits of programmatic buying, this wave campaign uses the following advertising formats:
Creative layout: Combining eye-catching form to increase the interaction rate, and CPM parity can easily get started.
Audio-visual Skyscraper: The audio-visual form of automatic playback, attracts the audience's attention in one second, and has an ultra-high CP value, and a large number of views can be obtained with a low CPV.
CPC procurement spans multimedia: Advertising is delivered on MULTIFORCE, Google, YAHOO, FB, LINE, and there are no blind spots in the joint exposure of the website.
Implementation of cross-five screens: Choose the field screens and MOD EPG layouts of the chain studios across Taiwan for advertising delivery, effectively reaching the precise TA and enhancing the brand image.
In addition to the planning of the media platform, the formulation of strategies to improve accuracy is also very important. The advertising media strategy planning of this case is:
(1) Selected and well-known media:
Target people who have been concerned about sports, weight loss and fitness, people's livelihood consumption, and beverages, and place advertisements in more conspicuous sections, such as ETtoday, Sanli News, and the homepage of Business Weekly.
(2) Use image-based keywords to target targeted audiences:
Target relevant words that have been searched in the past three months, such as [Golden Reward] [Health], [Regulation of Physiological Function], [Alkaline Water], [Healthy Drink Water], [Unified PH9.0 alkaline water], [Taiyuan alkaline water] and other words.
(3) Use "invoice data" to target people who will buy bottled water:
Within one month of customizing, purchase items containing [mineral water] [health], [deep ocean water], [alkaline water], and [sparkling water] ], [Isolated Water], [Pure Water].
(4) Use Domain Motion’s exclusive online data from Telecom:
Salvage audiences who have browsed parent-child, silver hair health care, sports and fitness-related websites in the past three months and stayed for more than 5 minutes.
Through the above-mentioned strategy formulation and media execution, this wave of advertising has successfully achieved excellent performance and created 64.69 million effective exposures for advertisers. The click-through rate of each media reached 101%, and the total number of views reached 114%, and DOOH and MOD exceeded each other. KPI 52% & 33%, successfully enhanced brand memory, deeply rooted brand impression in consumers' minds!