LG "Dryers" uphold LG's core, with advanced technology, innovative technology and reliable performance, let consumers experience how LG makes life better. Therefore, on Mother's Day this year, we will promote the solution of drying clothes to all the hardworking mothers. The Mother's Day schedule is an important battlefield for each brand every year. How to make the advertisement stand out and communicate with the accurate TA?
CLICKFORCE uses diversified (hybrid) data to identify consumer profiles, and communicates advertising messages with target consumer groups in many well-known media, such as ETtoday , UDN , Yahoo, etc.
The main strategies are as follows:
【First】Multiple applications of hybrid data to find target audience
- Telecom online data
Collect customers' website and location visit records, we successfully grasp the online and offline life track of TA through the use of telecommunications data.
- Invoice data
Cooperating with data from multiple cloud invoice systems, this data can be used to retrieve customer product items that are related to TA. And actual consumption behaviour can help the accurate advertising delivery.
- Image-based keywords
Through semantic analysis, collect the words actually browsed and searched by website visitors. The user's daily behavior is used to accurately determine the needs, and the TA that has been searched and viewed in the past three months has a direct relationship with the product.
- LBS
Extend demand with the concept of audience residential areas, and strengthen advertising in humid areas of Taiwan, such as Xizhi, Danshui, Linkou, Wugu, Keelung, and metropolitan areas.
【Second】Customized materials to create a connection between life and products to increase sensitivity.
In order to make the material closer to the life of the user, the "air pollution" and "wet" materials are selected and matched with the data provided by the Central Meteorological Bureau. The system will determine the delivery of humidity or air pollution materials based on the humidity and AQI index of the day so that the advertisement can enter the lives of consumers.
Flexible creative strategies and sentimental materials have successfully assisted the brand to achieve effective promotion during the Mother's Day schedule, making LG products one of the first choices of all mothers.
【Second】Customized materials to create a connection between life and products to increase sensitivity.
In order to make the material closer to the life of the user, the "air pollution" and "wet" materials are selected and matched with the data provided by the Central Meteorological Bureau. The system will determine the delivery of humidity or air pollution materials based on the humidity and AQI index of the day so that the advertisement can enter the lives of consumers.
Flexible creative strategies and sentimental materials have successfully assisted the brand to achieve effective promotion during the Mother's Day schedule, making LG products one of the first choices of all mothers.