The 2020 Tokyo Olympic Games ended on August 8th successfully. Due to Taiwanese athletes’ excellent performance, Taiwan got the best achievement than before. Their sportsmanship also cheered up the audiences, let Taiwanese have the strong centripetal force and made a whirlwind issue in Taiwan.
Tokyo Olympics should be held in 2020. However, due to COVID-19 that it was postponed for one year. Moreover, the COVID-19 spread strongly in Taiwan before the opening ceremony and lots of brand were worried about the Olympics fever, consumers’ attitude and the advertising performance would be influenced seriously.
CLICKFORCE relies on years of experience in digital advertising about international events including the Olympics and World Football Games. We believed that the online audiences will hit a record high due to these three elements:
1. Stay-at-home economy: Taiwan raise to the three-level Covid-19 prevention stage since May 15th. The time of staying at home is increased and the needs of online shopping, watching dramas also rise.
2. No time lag for the games: There is almost no time difference between Tokyo and Taiwan where the Olympics are held this year. Because all the game broadcasting matches the daily routines of Taiwanese consumers, the willingness of viewing also increases.
3. Athletes’ splendid performance: The performance of Taiwanese athletes has been highly anticipated. Before the games, the foreign media predicted that the total number of medals which Chinese Taipei win will exceed 10.
Based on the above benefits, CLICKFORECE launched a limited edition “Real Estate x Olympics Project” for real estate customers. It is hoped that the Olympics will strengthen the “brand promotion” for the residential products. Besides, the Olympics fever can increase the” brand familiarity and memory”. When Chinese Taipei has a good performance, it can connect positively with consumers on the emotional side and enhance the ‘’brand favourability”.
Combining the strategic advantages, the residential products which participated “Real estate x Olympics Project ”has the opportunity to reach more potential consumers through the Olympics channels. In the follow-up media strategies, it is easier to strengthen the conversion rate of listing, calling, viewing and purchasing.
As expected by CLICKFORCE, the viewing of the Tokyo Olympics on Hami Video platform was bloomed with 6.72 million unique devices (UU number) touched, plus 2.07 million non-duplicate household TV through MOD. There are more than 13 million people viewing the Olympic games in Taiwan. The relevant cooperation projects have achieved higher advertising effectiveness than expected and improved the visibility and discussion of the projects in the real estate industry. Customers also reported that during the broadcast of the Olympics, the visiting and consumers interaction has been greatly improved, which is a very successful brand promotion!
In order to effectively continue the brand exposure after the Olympic Games, CLICKFORCE started the follow-up advertising strategy immediately such as Facebook and SEO. The conversion rate of reservations and calls was improved in late August and the CPA was also reduced.
Through a series of planning and execution, the clients reported that this advertisement was really successful and grabbed customers in the competitive real estate market!
Tokyo Olympics should be held in 2020. However, due to COVID-19 that it was postponed for one year. Moreover, the COVID-19 spread strongly in Taiwan before the opening ceremony and lots of brand were worried about the Olympics fever, consumers’ attitude and the advertising performance would be influenced seriously.
CLICKFORCE relies on years of experience in digital advertising about international events including the Olympics and World Football Games. We believed that the online audiences will hit a record high due to these three elements:
1. Stay-at-home economy: Taiwan raise to the three-level Covid-19 prevention stage since May 15th. The time of staying at home is increased and the needs of online shopping, watching dramas also rise.
2. No time lag for the games: There is almost no time difference between Tokyo and Taiwan where the Olympics are held this year. Because all the game broadcasting matches the daily routines of Taiwanese consumers, the willingness of viewing also increases.
3. Athletes’ splendid performance: The performance of Taiwanese athletes has been highly anticipated. Before the games, the foreign media predicted that the total number of medals which Chinese Taipei win will exceed 10.
Based on the above benefits, CLICKFORECE launched a limited edition “Real Estate x Olympics Project” for real estate customers. It is hoped that the Olympics will strengthen the “brand promotion” for the residential products. Besides, the Olympics fever can increase the” brand familiarity and memory”. When Chinese Taipei has a good performance, it can connect positively with consumers on the emotional side and enhance the ‘’brand favourability”.
Combining the strategic advantages, the residential products which participated “Real estate x Olympics Project ”has the opportunity to reach more potential consumers through the Olympics channels. In the follow-up media strategies, it is easier to strengthen the conversion rate of listing, calling, viewing and purchasing.
As expected by CLICKFORCE, the viewing of the Tokyo Olympics on Hami Video platform was bloomed with 6.72 million unique devices (UU number) touched, plus 2.07 million non-duplicate household TV through MOD. There are more than 13 million people viewing the Olympic games in Taiwan. The relevant cooperation projects have achieved higher advertising effectiveness than expected and improved the visibility and discussion of the projects in the real estate industry. Customers also reported that during the broadcast of the Olympics, the visiting and consumers interaction has been greatly improved, which is a very successful brand promotion!
In order to effectively continue the brand exposure after the Olympic Games, CLICKFORCE started the follow-up advertising strategy immediately such as Facebook and SEO. The conversion rate of reservations and calls was improved in late August and the CPA was also reduced.
Through a series of planning and execution, the clients reported that this advertisement was really successful and grabbed customers in the competitive real estate market!