Real estate trend is not affected by the pandemic, seize the list to get the first opportunity!
Even though the rage during the pandemic around the world, the field of real estate is still fiercely competitive. Since the purchase threshold of real estate is much higher than other items, consumers will inevitably have a variety of considerations before purchasing.
How to obtain a list of effective potential buyers?
Carrying out Q&A beforehand has become the most important part that affects the effectiveness of real estate advertising.
August 2021, CLICKFORCE cooperated with [GRAMERCY III] pre-sale construction project, and successfully created a high-quality performance that achieved a list-breaking rate.
Not only traditional marketing methods, but TA can also do so by preset.
Through hybrid databases such as telecommunications data, invoice data, and domain dynamic AI, etc., while aiming the target audience across DMP, it has always been one of the advantageous tools of CLICKFORCE. However, how to apply these tools to the correct audience profile is the main point to improving marketing performance!
In this project, CLICKFORCE in addition to using the basic hard settings in the past, such as construction project area, real estate interest, remarketing, etc., but also based on the characteristics of the construction project, setting up audiences in groups. There are three indicator categories: 【High-paying women】, 【Xinyi district middle and high-level supervisors】, and 【Business, high-consumption field inertial visitor group】and so on. Hope that under the generally known real estate goals, potential audiences can be estimated with consumer personality, and more sources of effectiveness can be expanded!
By TA's characteristic grouping, the list of direct messages for house-viewing has soared.
After the project, the source of the effectiveness of each list is clearly visible. It can effectively judge the optimization and adjustment and the saturation of the performance of each group. According to single-month statistics, the effectiveness of the pre-sale direct message of [GRAMERCY III] has increased by more than 300% compared to the previous average of the project, effectively increasing the reputation of the project, the number of people who make an appointment to visit, and inquiries.
Even though the rage during the pandemic around the world, the field of real estate is still fiercely competitive. Since the purchase threshold of real estate is much higher than other items, consumers will inevitably have a variety of considerations before purchasing.
How to obtain a list of effective potential buyers?
Carrying out Q&A beforehand has become the most important part that affects the effectiveness of real estate advertising.
August 2021, CLICKFORCE cooperated with [GRAMERCY III] pre-sale construction project, and successfully created a high-quality performance that achieved a list-breaking rate.
Not only traditional marketing methods, but TA can also do so by preset.
Through hybrid databases such as telecommunications data, invoice data, and domain dynamic AI, etc., while aiming the target audience across DMP, it has always been one of the advantageous tools of CLICKFORCE. However, how to apply these tools to the correct audience profile is the main point to improving marketing performance!
In this project, CLICKFORCE in addition to using the basic hard settings in the past, such as construction project area, real estate interest, remarketing, etc., but also based on the characteristics of the construction project, setting up audiences in groups. There are three indicator categories: 【High-paying women】, 【Xinyi district middle and high-level supervisors】, and 【Business, high-consumption field inertial visitor group】and so on. Hope that under the generally known real estate goals, potential audiences can be estimated with consumer personality, and more sources of effectiveness can be expanded!
By TA's characteristic grouping, the list of direct messages for house-viewing has soared.
After the project, the source of the effectiveness of each list is clearly visible. It can effectively judge the optimization and adjustment and the saturation of the performance of each group. According to single-month statistics, the effectiveness of the pre-sale direct message of [GRAMERCY III] has increased by more than 300% compared to the previous average of the project, effectively increasing the reputation of the project, the number of people who make an appointment to visit, and inquiries.