In the MarTech era where data is dominant, "accuracy" is often the core of the discussion of digital marketing. Appropriate data application does help to put advertisements to the right audience, also we should pay more attention on the presentation of our ads at the same time so as not to waste the opportunity to communicate with the right audience.
The well-known pet health care brand, Broadline, which is mainly care about the audience's interactive experience. Therefore, "data application" and "ad presentation" are choosed by Broadline as its main subjects of this publicity.
Data application
Telecom data : for pet owners - to collect data from highly relevant hotspots and websites.
Word Group Labels : A large number of word group calculations are carried out for the efficacy and demand reasons of Broadline - related products.
Actual life footprint + AI word group quantitative statistics → collect the highly relevant audience.
Creative presentation
Rich Media takes the lead : In the early stage of promotion, to avoid the creative material being drowned in a large number of digits, the version that catches the audience’s eyes is specially selected, so that potential demanders would have more chance to notice the ad.
Exposure of ad network banner : In the middle and late stages of publicity, large amount ad exposure is carried out with standardized banners with lower exposure unit prices so the brand popularity can be continued after the rich media.
The whole publicity plans is laid out in advance so that the audiences covered by accurate data can stimulate and induce interaction through different image styles.
This publicity lasted for nearly two months, under the carefull planning and different ad materials succession, it finally ended up with a CTR exceeding 4 times than average amount. We successfully brought more website traffic to the brand under the same number of advertisement exposures, and avoided the "creative fatigue", and finally achieved marketing goals for the brand.
The well-known pet health care brand, Broadline, which is mainly care about the audience's interactive experience. Therefore, "data application" and "ad presentation" are choosed by Broadline as its main subjects of this publicity.
Data application
Telecom data : for pet owners - to collect data from highly relevant hotspots and websites.
Word Group Labels : A large number of word group calculations are carried out for the efficacy and demand reasons of Broadline - related products.
Actual life footprint + AI word group quantitative statistics → collect the highly relevant audience.
Creative presentation
Rich Media takes the lead : In the early stage of promotion, to avoid the creative material being drowned in a large number of digits, the version that catches the audience’s eyes is specially selected, so that potential demanders would have more chance to notice the ad.
Exposure of ad network banner : In the middle and late stages of publicity, large amount ad exposure is carried out with standardized banners with lower exposure unit prices so the brand popularity can be continued after the rich media.
The whole publicity plans is laid out in advance so that the audiences covered by accurate data can stimulate and induce interaction through different image styles.
This publicity lasted for nearly two months, under the carefull planning and different ad materials succession, it finally ended up with a CTR exceeding 4 times than average amount. We successfully brought more website traffic to the brand under the same number of advertisement exposures, and avoided the "creative fatigue", and finally achieved marketing goals for the brand.