In the digital era, advertising can be seen everywhere. Enterprises are striving for creativity and outstanding, and expect to achieve amazing performance in the end.
With the maturity of collecting data, breakthroughs in technology, and repeated verification, reorganization, and screening of data, online advertising and precision marketing are considered the same.
But in addition to accurate data, mastering the ever-changing human nature is the key to success.
The importance of precision marketing with data is obvious, but effective marketing planning is more closely related to the empathy of consumers.
Not only properly using data, Uninoodle accurately put themselves in customers' shoes, so that CLICKFORCE, who is good at data marketing, has a profound impression.
When do you want to eat instant noodles?
There is no time for breakfast in the morning meeting, and lunch is immediately followed by the meeting in the afternoon.
Hungry on holiday afternoon after brunch but don't want to wait for delivery.
Studied hard for the exam until late at night, after read a paragraph, suddenly felt hungry.
Uninoodle master every period when people feel hungry, focuses on four target time periods of lunch, afternoon tea, dinner, and midnight snack, and reach consumers through huge advertisements
The advertising film incorporates elements of animation special effects, attracting consumers in an eye-catching way. Also, Uninoodle stepped up its ad exposure during times when consumers might be feeling hungry so that the advertising effect is more than 1.5 times the average of the same industry in terms of clicks and views.
Accurate data indeed allow us to find the right customers. However, mastering more customers' insights and carefully creating relevance and a sense of demand are more likely to create more emotional incentives and increase product sales.
Combining these tips above, Uninoodle managed to stand out and perform well in this campaign.
