Data hybridization innovates the future-the only cross-border forum of the year to foresee the trend of big data!
The emergence of big data has overturned the commercial market and has become a popular marketing tool. However, under the wave of rapid technological changes, only massive amounts of big data cannot satisfy market demand. CLICKFORCE, a pioneer in the digital industry for nine years, has been active in marketing, cultivating the field of big data, and putting forward a unique proposition of "data hybridization". Invite experts from all walks of life to hold the "Data’s Future 2018 CLICKFORCE Data Trend Forum" to discuss the next step and countermeasures for big data.Relieve marketing pain points and innovate the future with ``data hybridization''
Freya Yan, the founder of CLICKFORCE, said that with the continuous evolution of time and technology, the company believes that data applications must return to four principles: "Data must be large, can be analyzed, can be predicted, and can be used." In the early stage, it was emphasized that the amount of data should be comprehensive and large enough. In the short term, it is required that the quality of the data can be monitored and internationally certified. The next step should be "hybrid data" as the mainstream. "Data hybridization" means to exchange, integrate, and optimize data through technology to make data better. That is to use data exchange to understand consumers more comprehensively, so that the efficiency of data use can be improved. CLICKFORCE is the first company in Taiwan to introduce the "blockchain concept" into the advertising system. The Deputy General Manager of CLICKFORCE Product Development Department-Joey Hsueh: "In order to continue to improve the advertising optimization engine, the core of Holmes' digital advertising prophet is CLICKFORCE is developing the goal of intelligent AI in advertising to make data applications more accurate and high-quality.” With the foundation of hybrid data, it is possible to construct consumer profiles more quickly, systematically and customized, predict and insight into consumer behavior, and help the advertisers achieve the effects of marketing goals.
『CLICKFORCE x Oracle x Chunghwa Telecom x eLand x comScore』Cross-industry experts to talk Trends
Jolin Ko, Digital Advertising Director of the Marketing Department of Chunghwa Telecom Data Branch, said that from the perspective of the telecommunications industry, she shared how telecommunications big data drives innovative applications, including local telephones, mobile phones, broadband access, and digital TV. The telecom big data of Chunghwa has been exposed to the most realistic user group profile. Through integrated analysis and cross-comparison, labeling and grouping are carried out to help telecom brands to make more effective and accurate marketing.
Jerry Weng, senior business director of Oracle, emphasized that the data management platform DMP is indispensable to the value and importance of marketing, and explained that even with DMP platform tools, diverse data sources and good data Management can effectively promote the successful marketing of the brand.
As the only third impartial unit in Taiwan that provides global network measurement data, Victor Cheng, vice president of comScore North Asia, said that data must be monitored and certified by a third party in order to ensure high-quality data traffic with real quality assurance. Allowing advertisements to be delivered to the right place and communicating with the real target group will also help advertisers’ marketing expenses and obtain their due value.
In this event, we also discussed how to use AI technology to make "data hybridization" better, faster, and more effective. Dr. Willie Yang, Managing Director of eLand Information, said, "If AI is a refinery in the new era, big data is the oil field; it is not possible to have oil refineries or oil fields alone, and both are indispensable." eLand and CLICKFORCE Jointly publish the latest micro-targeting technology, which can target individual consumers, through AI learning, tailor-made advertising, and strengthen the effectiveness of automatic advertising optimization. However, micro-targeting technology requires data as support, and it is difficult to piece together consumer behaviors from a single data source. eLand uses micro-targeting and AI learning technology to combine CLICKFORECE’s rich data of more than 100 million pieces daily. Establishing an accurate and huge population database to help companies grasp the appearance of consumers. On the other hand, it can be seamlessly connected to CLICKFORCE, Google... and other large advertising networks at the same time, providing high-performance and accurate advertising, fully presenting the power of AI plus big data.
The ultimate goal of marketing is to create sales opportunities. Billy Liao, Deputy General Manager of CLICKFORCE Marketing Department, shared the classic successful cases of how various industries practice the data hybrid application during the event. A comprehensive digital media strategy, combined with professional and reliable execution, and improved effectiveness, is the only way to make brand marketing successful.
Foresee the trend of data hybridization, master the key to success in marketing
The final part of the forum was hosted by Eric Chang, CEO of Taiwan McCann Group, and invited experts from all walks of life to gather to discuss "how data marketing can improve the synergy of marketing and the future and trends of data marketing". Experts agree that the evolution of technology is the demonstration of the team's expertise and ability, but data is an important and basic core that remains unchanged. Facing the era of big data, the future will only continue to evolve. Only by integrating data, devices, and platforms can the cooperation of execution units be strengthened, assist brand customers in mastering consumer groups, formulating strategies, effectively predicting the next solution, and accurately Grasping business opportunities is the true meaning and value of big data that has evolved so far.