Since the beginning of this year, data, and artificial intelligence (AI) have been reported in various media. This shows its trend and importance. CLICKFORCE is an expert in data marketing and continues adhering to the persistence of using data as the core of its marketing strategy. We help advertisers in various industries to solve their marketing problems, achieve marketing goals, and improve advertising effectiveness. In 2019, CLICKFORCE was established 10 years and has continued to grow with our customers. We have created an upgraded service that is closer to the needs of marketers and more evolved from the three major aspects of system platform, products, and customer service.
[HOLMES Digital Prophet Core] Crowd Lock 2.0
As a pioneer in data marketing, CLICKFORCE pioneered the development of algorithms in the industry many years ago, and even put forward the concept of [HOLMES Digital Prophet Core]. Joey Hsueh, deputy general manager of CLICKFORCE Product Development Department, said that "Our algorithm has many similarities with the well-known Sherlock, and is known for being clever, uncocooned, and observant." The name of Holmes can highlight that CLICKFORCE can achieve crowd accuracy, excellent advertising effectiveness, and mission.
[HOLMES Digital Prophet Core] has more than 100 million pieces of data updated daily, and uses patented algorithms and semantic analysis to produce more than 120,000 interest tags. [HOLMES Digital Prophet Core] upgrades to use multiple data from different sources to analyze consumers' online and offline behaviors. The more complete the information collected, the more accurate the crowd.
Four Persistence in Data
Vice President Joey Hsueh, said that many companies have data, whether it is membership information or consumption records, but having data alone is not enough. The four major insistences on data for CLICKFORCE are also needed.
---Big amount of data
---Can be analyzed
---Can be predicted
---Can be used
In addition, CLICKFORCE has a major principle for data, that is, data quality must be safe to ensure brand safety and to check the quality of advertising exposure.
Data hybrid leading the industry
In 2019, CLICKFORCE emphasizes the hybridization of multiple data, subverting the common people's imagination of data. Vice President Joey Hsueh said that the source of data should break the boundaries and extensively cross-analyze and apply so that the output results are valuable. CLICKFORCE has [HOLMES DATA (DMP)], which is the only management platform in Taiwan that uses multiple data sources and can integrate and use different data. It can clearly describe the outline of the crowd, master more accurate advertising, and effectively improve the effectiveness of advertising.
