#View 2020 from 2012
In 2012, I found a video on YouTube describing the "future of life" in 2020. Imagine the scene of the movie: when you first wake up, you opened the curtains, and today’s weather forecast appeared on the large floor-to-ceiling glass; while brushing your teeth, while looking at yourself in the mirror, confirm today’s calendar on the makeup mirror and reply to the message reminder; When going out and passing the bus stop sign on the side of the road, the screen next to the kiosk can immediately identify different races of different skin colors and instantly correspond to the content and information of different languages; when entering the clothing store, the full-length mirror immediately transforms into a realistic dressing experience, Swipe your finger twice to feel the matching effect of different styles and colors of clothes, and you can pack and take away without trouble changing clothes.
These so-called imagined future scenarios are indeed realized in the current real world. Through this video, I had more confidence in my original ideas and concepts. I’m sure that the future of media division is no longer the difference in media types, but an integration of various large and small screens distributed in different fields and traffic flows. This is what I often say, the difference in media will not lie in form or digitization, but screen size. The type of screen will no longer be important. The point is to meet the right screen at the right time and occasion at the moment of the right demand.
#360 degrees 24 hours full coverage
This concept is the starting point of CLICKFORCE introducing hybrid data and development of Cross-five-screen delivery.
This is also the ultimate goal of digital media. If the key to data application in the future is the number of large and small screens, the density of the screens distribution, and any interactions between screens and consumers, then consumers must be fully covered by screens in 360 degrees for 24 hours. Therefore, the screen is both the entrance of data collecting and the exit of data application to reach consumers. Only by collecting complete data to creating multiple mixed data, we could accurately grasp the dynamic profile of consumers.
When the covering force is stronger and more rigorous, we will have more rigorous control of the data, and the more accurate the estimation of the contours of consumers will be.
But how much data will this generate? Take CLICKFORCE as an example, at least 200 billion data volumes are generated a year. So can a large amount of data be king? This is not the case. Data is only a tool and the starting point for all marketing applications, but the "quality and quantity" of data is critical to the analysis and optimization, and the corresponding impact on the application.
#Field data + time data = life track
At present, among the services launched by CLICKFORCE, the one that has been receiving a lot of attention from customers is "telecommunications big data." Why is telecommunications big data important? Because the large and diverse data sources in telecommunications data can help us understand the online browsing trajectory and offline mobile data more clearly, coupled with the difference in time or the length of stay, more special is that we can also add By identifying and analyzing the particularity of surrounding field data, we can even judge the special occupational speculation of the data IP and lock the release. Actually, for example, we often go in and out of hospitals and clinics at designated places, go four to five days a week, and stay for more than 8 hours at a time. We can roughly determine that they are medical practitioners. Another example: Every Monday to Friday, from 6 am to 7 am and from 4 pm to 6 pm, the ethnic groups who often go to the convenience store next to the school, mostly students or parents, cross-check the length of staying near the school, And can easily separate parents from students. This is the sparkling charm of field data + time data.
Allow accurately lock the ethnic group, the rest is to choose the media screen that the ethnic group appears to actively launch! The concept of media delivery has also been reversed.
#DEARO
In the last issue, we mentioned "DEARO". What is "DEARO"? This is for us to make good use of the characteristics of data and maximize the benefits of data, and to serve advertisers through data analysis and data applications, and provide advertisers with a must-achieve method for completing the KPI mission. We call this the martial arts secret of combat strategy.
Practically speaking, DEARO is a mental method. We have to find more different "trajectories of life" through marketing experience. Through cross-comparison and observation of different field data, time data, and browsing movement lines, we can find all kinds of different "audience packs" can meet the advertiser's goal-setting delivery needs. Imagine how many descriptions there might be for a group like "double-income family group with children under 10 years of age". List all the needs and behavior preferences of this group. It is also necessary to think comprehensively. The focus is to find out what is different. View.
#Flip data
Data is not a panacea. IF you cannot make good use of data and use data with precision, data is just a bunch of numbers, no amount of benefit! The key to the success of data marketing is whether the numbers can be turned into data passwords.
The following points must be mastered:
1. There is only one objective! Think clearly about the purpose of marketing.
2. Innovate different thinking, find different entry points of the target group, and find USP (Unique Selling Point) to achieve higher performance
3. Find the data you want from the multivariate data database
4. Through platform integration and data connection, find the most suitable platform outlet and use active instead of passive to target the target group.
Data is used to relieve pain points, not to increase blind spots. Was it a clever use of data, or was it tricked around by the data, and was dizzy. In my opinion, you must face it clearly from the beginning, and ask yourself clearly what kind of results you want to achieve for the first time.
In 2012, I found a video on YouTube describing the "future of life" in 2020. Imagine the scene of the movie: when you first wake up, you opened the curtains, and today’s weather forecast appeared on the large floor-to-ceiling glass; while brushing your teeth, while looking at yourself in the mirror, confirm today’s calendar on the makeup mirror and reply to the message reminder; When going out and passing the bus stop sign on the side of the road, the screen next to the kiosk can immediately identify different races of different skin colors and instantly correspond to the content and information of different languages; when entering the clothing store, the full-length mirror immediately transforms into a realistic dressing experience, Swipe your finger twice to feel the matching effect of different styles and colors of clothes, and you can pack and take away without trouble changing clothes.
These so-called imagined future scenarios are indeed realized in the current real world. Through this video, I had more confidence in my original ideas and concepts. I’m sure that the future of media division is no longer the difference in media types, but an integration of various large and small screens distributed in different fields and traffic flows. This is what I often say, the difference in media will not lie in form or digitization, but screen size. The type of screen will no longer be important. The point is to meet the right screen at the right time and occasion at the moment of the right demand.
#360 degrees 24 hours full coverage
This concept is the starting point of CLICKFORCE introducing hybrid data and development of Cross-five-screen delivery.
This is also the ultimate goal of digital media. If the key to data application in the future is the number of large and small screens, the density of the screens distribution, and any interactions between screens and consumers, then consumers must be fully covered by screens in 360 degrees for 24 hours. Therefore, the screen is both the entrance of data collecting and the exit of data application to reach consumers. Only by collecting complete data to creating multiple mixed data, we could accurately grasp the dynamic profile of consumers.
When the covering force is stronger and more rigorous, we will have more rigorous control of the data, and the more accurate the estimation of the contours of consumers will be.
But how much data will this generate? Take CLICKFORCE as an example, at least 200 billion data volumes are generated a year. So can a large amount of data be king? This is not the case. Data is only a tool and the starting point for all marketing applications, but the "quality and quantity" of data is critical to the analysis and optimization, and the corresponding impact on the application.
#Field data + time data = life track
At present, among the services launched by CLICKFORCE, the one that has been receiving a lot of attention from customers is "telecommunications big data." Why is telecommunications big data important? Because the large and diverse data sources in telecommunications data can help us understand the online browsing trajectory and offline mobile data more clearly, coupled with the difference in time or the length of stay, more special is that we can also add By identifying and analyzing the particularity of surrounding field data, we can even judge the special occupational speculation of the data IP and lock the release. Actually, for example, we often go in and out of hospitals and clinics at designated places, go four to five days a week, and stay for more than 8 hours at a time. We can roughly determine that they are medical practitioners. Another example: Every Monday to Friday, from 6 am to 7 am and from 4 pm to 6 pm, the ethnic groups who often go to the convenience store next to the school, mostly students or parents, cross-check the length of staying near the school, And can easily separate parents from students. This is the sparkling charm of field data + time data.
Allow accurately lock the ethnic group, the rest is to choose the media screen that the ethnic group appears to actively launch! The concept of media delivery has also been reversed.
#DEARO
In the last issue, we mentioned "DEARO". What is "DEARO"? This is for us to make good use of the characteristics of data and maximize the benefits of data, and to serve advertisers through data analysis and data applications, and provide advertisers with a must-achieve method for completing the KPI mission. We call this the martial arts secret of combat strategy.
Practically speaking, DEARO is a mental method. We have to find more different "trajectories of life" through marketing experience. Through cross-comparison and observation of different field data, time data, and browsing movement lines, we can find all kinds of different "audience packs" can meet the advertiser's goal-setting delivery needs. Imagine how many descriptions there might be for a group like "double-income family group with children under 10 years of age". List all the needs and behavior preferences of this group. It is also necessary to think comprehensively. The focus is to find out what is different. View.
#Flip data
Data is not a panacea. IF you cannot make good use of data and use data with precision, data is just a bunch of numbers, no amount of benefit! The key to the success of data marketing is whether the numbers can be turned into data passwords.
The following points must be mastered:
1. There is only one objective! Think clearly about the purpose of marketing.
2. Innovate different thinking, find different entry points of the target group, and find USP (Unique Selling Point) to achieve higher performance
3. Find the data you want from the multivariate data database
4. Through platform integration and data connection, find the most suitable platform outlet and use active instead of passive to target the target group.
Data is used to relieve pain points, not to increase blind spots. Was it a clever use of data, or was it tricked around by the data, and was dizzy. In my opinion, you must face it clearly from the beginning, and ask yourself clearly what kind of results you want to achieve for the first time.