The era of multi-device digital advertising delivery has come. In the last shared articles "Five-screen Connection and Application" and "Five-screen Perfect Implementation", everyone has already understood the importance of the combination of outdoor media and the Internet. However, how can offline data be converted into online data and played on different devices? This is the subject we are going to explore this time.
First of all, we know that the MULTIFORCE can be executed across five screens, and outdoor media is one of the outdoor devices that collect offline data. The outdoor field of the cooperation of the CLICKFORCE includes convenience stores, hair salons, restaurants, cafes, and movie studios, etc. The data collected from these fields is different from the data collected on the Internet. These field data are analyzed through the analysis of the domain, and the "nine life tags" are sorted out to classify different offline consumer groups and provide new targeting settings options for outdoor media advertising.
After integrating the collected field data with Chunghwa Telecom’s big data, CLICKFORCE will use multiple sources of hybrid data, analysis, and prediction. To reach people who could originally only be found on outdoor media devices and deliver online ads to them after the data is combined.
For example, if the advertiser’s marketing purpose is to reach sports-lovers, they can choose the nine major lifestyles that were originally only available in outdoor media. Label this option "Sports Fitness". In this way, the locked TA can see advertisements not only in the outdoor field near the sports fitness center, but also on the mobile phones, computers, or tablets that they usually use. Simply put, advertisers can easily communicate with offline and online audience groups through a single platform.
CLICKFORCE not only puts ads across five screens, but also collects data and can be used on the HOLMES ADs (DSP) platform. In addition to improving the reach of ads, it can also improve overall marketing efficiency. In the future, we will further find their online interest behaviors from offline ethnic groups and achieve the common ideal of advertisers: "Deliver the right advertisements to the right people at the right time."
First of all, we know that the MULTIFORCE can be executed across five screens, and outdoor media is one of the outdoor devices that collect offline data. The outdoor field of the cooperation of the CLICKFORCE includes convenience stores, hair salons, restaurants, cafes, and movie studios, etc. The data collected from these fields is different from the data collected on the Internet. These field data are analyzed through the analysis of the domain, and the "nine life tags" are sorted out to classify different offline consumer groups and provide new targeting settings options for outdoor media advertising.
After integrating the collected field data with Chunghwa Telecom’s big data, CLICKFORCE will use multiple sources of hybrid data, analysis, and prediction. To reach people who could originally only be found on outdoor media devices and deliver online ads to them after the data is combined.
For example, if the advertiser’s marketing purpose is to reach sports-lovers, they can choose the nine major lifestyles that were originally only available in outdoor media. Label this option "Sports Fitness". In this way, the locked TA can see advertisements not only in the outdoor field near the sports fitness center, but also on the mobile phones, computers, or tablets that they usually use. Simply put, advertisers can easily communicate with offline and online audience groups through a single platform.
CLICKFORCE not only puts ads across five screens, but also collects data and can be used on the HOLMES ADs (DSP) platform. In addition to improving the reach of ads, it can also improve overall marketing efficiency. In the future, we will further find their online interest behaviors from offline ethnic groups and achieve the common ideal of advertisers: "Deliver the right advertisements to the right people at the right time."