Data blue ocean, mining new value of data
The most commonly heard term in the era of big data is "precise advertising delivery", which is usually based on the crowd tags produced by various media platforms. However, CLICKFORCE not only uses platform data, but also continuously imports multiple first-party data, telecom data and invoice data, to enrich the HOLMES DATA source, and use AI machine learning & analysis to achieve more accurate advertising.
The above mentioned are all for the data application of the client (advertiser) in advertising. In recent years, the CLICKFORCE professional team has continuously evolved and upgraded its data analysis capabilities. This service has also been applied to media partners (website owners) to improve traffic value and drive revenue growth.
Enhance the value of the media through data services
1. Increase the value of the target audience
The traffic is divided into groups through the analysis of the hybrid database, and the characteristics of the media users are used to determine the suitable industrial advertising delivery. In addition to improving the effectiveness of advertising execution, and then increasing the advertising unit price.
2. Reuse of contour analysis
Grasp the journey of media users on and off the site, help accurate delivery and remarketing of ads, and effectively increase revenue.
3. Retargeting
In addition to the realizable crowd package, valuable people can be uploaded to other media for remarketing (such as MULTIFORCE, Google...etc.), which can expand the proportion of media self-sale budget and achieve the purpose of increasing revenue.
4. Marketing strategy recommendations
According to the traffic profile output analysis report, assist in the formulation of marketing strategies and website maintenance operations, thereby simplifying the decision-making process and accelerating operational efficiency.
CLICKFORCE has long been committed to the development of digital media trends and consumer media usage behavior, and actively enhances the professionalism of digital advertising and media data. Through the above-mentioned data service technology and application, it assists media partners in data management and analysis, and marketing strategies. And achieve the purpose of effective promotion and realization of data value.
The most commonly heard term in the era of big data is "precise advertising delivery", which is usually based on the crowd tags produced by various media platforms. However, CLICKFORCE not only uses platform data, but also continuously imports multiple first-party data, telecom data and invoice data, to enrich the HOLMES DATA source, and use AI machine learning & analysis to achieve more accurate advertising.
The above mentioned are all for the data application of the client (advertiser) in advertising. In recent years, the CLICKFORCE professional team has continuously evolved and upgraded its data analysis capabilities. This service has also been applied to media partners (website owners) to improve traffic value and drive revenue growth.
Enhance the value of the media through data services
We use Secure Hash Algorithm 256 (SHA256) on data services to ensure the security of partner data, and at the same time do the following in improving the value of people and data:
1. Increase the value of the target audience
The traffic is divided into groups through the analysis of the hybrid database, and the characteristics of the media users are used to determine the suitable industrial advertising delivery. In addition to improving the effectiveness of advertising execution, and then increasing the advertising unit price.
2. Reuse of contour analysis
Grasp the journey of media users on and off the site, help accurate delivery and remarketing of ads, and effectively increase revenue.
3. Retargeting
In addition to the realizable crowd package, valuable people can be uploaded to other media for remarketing (such as MULTIFORCE, Google...etc.), which can expand the proportion of media self-sale budget and achieve the purpose of increasing revenue.
4. Marketing strategy recommendations
According to the traffic profile output analysis report, assist in the formulation of marketing strategies and website maintenance operations, thereby simplifying the decision-making process and accelerating operational efficiency.
CLICKFORCE has long been committed to the development of digital media trends and consumer media usage behavior, and actively enhances the professionalism of digital advertising and media data. Through the above-mentioned data service technology and application, it assists media partners in data management and analysis, and marketing strategies. And achieve the purpose of effective promotion and realization of data value.