How does 5G affect marketing tools on the market?
5G is 20 times faster than 4G, which means that more data can be transmitted in a short time. As for how to affect the marketing mechanism of the market,
There are some following directions to share with you:
1. There are more screen channels for advertising.
With better connectivity and higher speeds, you will see more digital video ads anywhere with 5G connections in the future. Usually, you will see advertisements on mobile phones and PCs, or you will see advertisements on the screens of shopping malls and airports, even driven by 5G. The development of the Internet of Things will enter the era of the Internet of Everything.
5G has changed almost everything, making marketing executives could create video ads on more screens, high-speed and expanded bandwidth. There will be opportunities to enhance the visual effects, sound quality, and other interactive elements in video ads
2. AR and VR will be more refined
In addition to displaying advertisements on more screens, more companies may also try AR and other technologies. In this case, brands will use 5G faster and better connectivity to push video ads to users who use AR phones or glasses.
Both AR and VR have practical applications in the real world. With the global promotion of 5G, it can be expected that this trend will become to flourish.
With the increase in Internet speed, we hope that AR and VR, like digital media, will become more realistic. Therefore, we can expect more brands to place advertisements in VR games and AR applications in the future. Of course, more and more brands will also invest in AR experience.
3. Digital advertising will become more interactive
Have you considered starting to make immersive ads?As 5G drives all these new technologies, you can look forward to fierce competition in digital advertising in the future, taking advantage of 5G’s ultra-high-speed and low-latency features to provide creative advertising that makes users interact with the content, which means that it will be targeted to attract a large number of consumers.
Because 5G has no buffer time and bandwidth limitations to slow down your viewing speed.
You can start to invest in new forms of video ads, and catch your consumers' attention! It is conceivable that video content will dominate social media operations, especially in advertisements. This idea is not new and will accelerate in the future.
4. Marketing data collection will become more complete
Collecting data about customers is an extremely tedious and expensive mission. Collecting all the different analysis reports and tracking large amounts of data may currently take hours to days, but all of this may change due to 5G. It means that data mining to create a personalized user experience only takes a few seconds through higher speed. Marketers can also collect more data more quickly, and processing larger data will no longer be a problem.
5G is developed with artificial intelligence and uses a large amount of data analysis to collect lots of user information through different devices.
Therefore, it is better to create detailed customer profiles within a few seconds, accurately show users the information or advertisements they want, achieve immediate and accurate targeting of users' interests and locations, and deliver personalized video content and advertisements to users. Of course, this only becomes feasible when 5G connections cover more areas.
The 5G era of high speed and low latency
It means that we must begin to adjust the UltraNet in the future, and its excellent networking capabilities will make it easier for marketers to obtain AR, VR, and various interactive advertising technologies. Advertisers will be able to display your brand in the best possible way, providing user content in real-time, colourful and visual effects.
The combination of 5G and AI will help us develop better algorithms. For marketing executives who are willing to try innovative technologies and attract consumers, the future possibilities are endless.
Although 5G networks are not used widely, most media and marketing executives believe that they will eventually change the way media content is produced, distributed, and viewed. The fully realized 5G network will bring many new options for media content, live event marketing, game development, and enhanced functions of the Internet of Things, as well as other immersive marketing experiences that require high-quality. The fully realized 5G network will bring many new options for media content, live event marketing, game development, and enhanced functions of the Internet of Things, as well as other immersive marketing experiences that require high-quality.
Looking forward to the 5G generation!