Saying goodbye to 2021 and entering 2022, the annual business plans of most companies have already been finalized, and digital improvement plans will never be absent from business needs.

Digital marketing planning is mind-twisting because the period of the digital marketing timeline often takes more than a year, it cannot be modified all the time; it is not enough to grasp the trend ahead of schedule. Therefore, marketers should be thoughtful and prepared for different situations to cope with the ever-changing trends
Short-term planning by the epidemic
All changes are interlocking, and the electronic commerce mechanism has been promptly developed. Due to the promotion of the global epidemic, brands accelerated their evolution and even had to deploy and expand service plans in advance.
 
During the two years of the epidemic, our daily routines have changed drastically:
The time at home has become more, and the amount of services that provide "at home needs" has also increased, so the more flexible platform services hold the key, providing not only online services, but services that meet "at home" needs.
 
For example, delivery service of daily necessities, streaming service, online fitness training courses, etc. The improvements and changes of those service platforms are closely related to changes of consumption patterns.

 
 

OmniChannel
Field data + Time data = Life Trajectories, , and now we are talking about importing online data labels into offline physical stores to completely establish the era of OmniChannel.
 
No matter which business model a company adopts, online or offline, companies cannot give up the opportunity to engage with consumers. In the severe competitive environment, companies are most concerned about the double-plus benefits between the channels. And "data" is an important factor in it, which strengthens the connection between channels. The application and effectiveness of OmniChannel must be the focus of digital marketing.
 

 
Long-term expansion of First-party data collection is the most important force
Regardless of the short, medium and long-term deployment, it depends on data, it also depends on data to explore the internal business intelligence of the enterprise and plan to change the direction of the trend.
 
It is imperative to collect all kinds of data within the enterprise whether it is integrated into the CDP mode or not.  It won't be rapid results but a necessary investment.
 
In the past, we always speculated on the imagined future life in many videos, and it will definitely continue to be launched in the future.  Regardless of the short, medium and long-term digital business layout, every step has its significance, and it is also a topic that brands must think hard about in 2022!
 
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