"Marilyn Body Shaping Clothes" has long been caring for every woman and always creates a confident, sexy and charming image for all women. The products are light, breathable, and elastic, and are of high quality that exceed baby-level safety standards. The non-toxic and healthy materials allow women to have peace of mind and beauty.
The brand itself has been personally certified by many artists and consumers. It coincides with the anniversary schedule and hopes to convey "beauty is a woman's simple right" to all potential consumers who have not yet taken action. Therefore, it cooperates with CLICKFORCE to use "invoice data" to expand Alternative audience groups use "creative placement" to help increase the audience's impression and memory.
Special data accurate expansion
Different from the previous single data self-operation, it is based on FB list advertising and self-owned labels, and combines this mechanism to import invoice data to expand different consumer audiences.
1.Data: Behavior of searching for similar products online x Locations of offline mothers
2.Invoice data: Use consumption power to find groups that pursue a better life
發票數據為周年慶帶來巨幅的成長
Unpacking special effects – enhance consumers’ brand memory
In addition to the above-mentioned data expansion, the addition of creative placements on the multiFORCE network will help consumers deepen their impression of the "Marilyn Shaping Wear" brand, reduce the number of follow-up communications, and speed up consumers' impulse to take action.
- Combining the anniversary concept with the special exposure effects of consumers’ love for opening gifts, the interactive CTR is as high as 13%, significantly exceeding the market average.
- Moreover, due to the effective interaction of CTR, the clicks effect has exceeded the expected target halfway through the execution period, allowing the media effect to gain more attention at a lower cost.
FB list advertising and creative advertising formats
The locking of multiple data, supplemented by the improvement of the impression of creative placements, although it did not reduce the CPL, it greatly improved the effectiveness of the overall list and the quality of interactive consumption.
Clickfoce will continue to mine and use data with customers to help brands achieve lifelong customer communication.
Clickfoce will continue to mine and use data with customers to help brands achieve lifelong customer communication.
