During the Mother's Day promotion period, Nespresso coffee machine advertising successfully broke through the competition, enhanced customer interaction through creative digital advertising, and significantly enhanced customer recognition. The key behind this success lies in the hybrid data strategy and instant interactive experience employed.
Clickforce has made new advertising forms based on customer needs, allowing Nespresso to more accurately target audiences and provide personalized promotional content. Let's take a closer look at the characteristics of this wave of advertising operations.
Step One: Strategy-Hybrid Data
Hybrid data uses four major data sources from the Internet, advertising, telecommunications and invoices for cross-reference to gain insight into consumers' online and offline behaviors. It can not only analyze the audience's online browsing trajectory, but also has the largest local invoice data in Taiwan. The resources of the telecommunications group can better target the target customers who purchase related products and their frequent haunts, allowing them to more accurately understand the audience's preferences and needs, prepare for the next advertising strategy, and achieve efficient advertising effects.
Step Two: Service-Customized Materials
In order to meet the promotional needs of Nespresso's multiple coffee machine models, two sets of "Criteo-like multi-product" dynamic materials were customized, and different guide page links were set for each coffee machine product. In this way, no matter which coffee machine consumers are interested in, they can directly click on the advertisement to obtain more product information.
This kind of personalized promotional content can meet the needs of different consumers and improve advertising conversion rates.
Step Three: Relevance Index-Countdown
Nespresso coffee machine's advertising strategy not only simply places advertising materials on the Internet, but also embeds an instant discount time countdown function in the advertisement, using real-time interaction to enhance consumers' sense of participation.
This instant interactive experience creates a stronger advertising effect, gives consumers the most intimate interactive experience, and further enhances the advertising effect and brand image.
By combining data from different data sources, it helps Nespresso target audiences more accurately and provide personalized promotional content. At the same time, the real-time countdown function also brings a richer experience to consumers, making advertising more life-like and interactive. In terms of advertising effectiveness, not only did the number of exposures and clicks exceed standards, it also enabled Nespresso to maintain its leading position in the market.
Three groups of creative ads:
(網頁型產品露出版位)
Clickforce has made new advertising forms based on customer needs, allowing Nespresso to more accurately target audiences and provide personalized promotional content. Let's take a closer look at the characteristics of this wave of advertising operations.
Step One: Strategy-Hybrid Data
Hybrid data uses four major data sources from the Internet, advertising, telecommunications and invoices for cross-reference to gain insight into consumers' online and offline behaviors. It can not only analyze the audience's online browsing trajectory, but also has the largest local invoice data in Taiwan. The resources of the telecommunications group can better target the target customers who purchase related products and their frequent haunts, allowing them to more accurately understand the audience's preferences and needs, prepare for the next advertising strategy, and achieve efficient advertising effects.
Step Two: Service-Customized Materials
In order to meet the promotional needs of Nespresso's multiple coffee machine models, two sets of "Criteo-like multi-product" dynamic materials were customized, and different guide page links were set for each coffee machine product. In this way, no matter which coffee machine consumers are interested in, they can directly click on the advertisement to obtain more product information.
This kind of personalized promotional content can meet the needs of different consumers and improve advertising conversion rates.
Step Three: Relevance Index-Countdown
Nespresso coffee machine's advertising strategy not only simply places advertising materials on the Internet, but also embeds an instant discount time countdown function in the advertisement, using real-time interaction to enhance consumers' sense of participation.
This instant interactive experience creates a stronger advertising effect, gives consumers the most intimate interactive experience, and further enhances the advertising effect and brand image.
By combining data from different data sources, it helps Nespresso target audiences more accurately and provide personalized promotional content. At the same time, the real-time countdown function also brings a richer experience to consumers, making advertising more life-like and interactive. In terms of advertising effectiveness, not only did the number of exposures and clicks exceed standards, it also enabled Nespresso to maintain its leading position in the market.
Three groups of creative ads:
(Actual advertising type_Criteo-like multi-product dynamic material)
(Web-based product exposure space)
(網頁型產品露出版位)
