In the era of rapid growth of digital technology, passive and one-way communication models are no longer suitable for brand marketing. Today, when consumers are constantly receiving explosive information day and night, it will be very difficult if the marketing process cannot be based on two-way communication and dynamic AI learning. Stand out from the competition.
In recent years, the rise of AIGC (Artificial Intelligence Generated Content) generative advertising has emerged to facilitate two-way communication between brands and consumers. At the same time, it is expected to lead the advertising industry towards "lifelong customer communication".
First, let’s explore what AIGC generation could look like for advertising?
Through AI learning, language processing and other technologies, AIGC can analyze a large amount of daily habit content through the daily (connected) behavior of the audience, and generate relevant advertising content based on the data display characteristics, so that brands can present more personalized ads. and personalized information to achieve "right people + right content".
Taking the beauty brand as an example, AIGC can be used to generate personalized advertising content based on the user's browsing preferences, text comparison, invoice purchase records, etc., and recommend the most suitable product combination, thereby increasing the chance of purchase conversion. .
In addition to personalization, "lifelong customer communication" is one of the target results that AIGC has high hopes for.
Traditional advertising can often strongly expose information, but it cannot communicate with customers in two ways. However, with the help of AIGC technology, not only can "two-way" be applied to advertising materials, but also because it has big data statistics on customer preferences, it can provide real-time transparency. Achieve long-term "right content" product information maintenance with consumers through systems and technologies. In addition to effectively reducing the large manpower (time) maintenance costs of advertisers in the past, through AI technology analysis and interpretation, the "pairing relationship between audiences and products" can be accurately summarized, reducing the chance of human misjudgment.
In summary, AIGC can achieve "two-way communication through personalization" and obtain "emotional resonance" from the audience in personalized content. After achieving advertising effects, it can also continuously update the audience's life preferences to achieve "continuous maintenance in the future." AIGC has been born, but AI technology continues to grow rapidly. I believe that the depth of data connections and the level of data classification between brands and consumers will only intensify in the future. These are AICG leading the advertising industry to "lifelong customer communication" ” A clear trajectory of continuous progress.
In recent years, the rise of AIGC (Artificial Intelligence Generated Content) generative advertising has emerged to facilitate two-way communication between brands and consumers. At the same time, it is expected to lead the advertising industry towards "lifelong customer communication".
First, let’s explore what AIGC generation could look like for advertising?
Through AI learning, language processing and other technologies, AIGC can analyze a large amount of daily habit content through the daily (connected) behavior of the audience, and generate relevant advertising content based on the data display characteristics, so that brands can present more personalized ads. and personalized information to achieve "right people + right content".
Taking the beauty brand as an example, AIGC can be used to generate personalized advertising content based on the user's browsing preferences, text comparison, invoice purchase records, etc., and recommend the most suitable product combination, thereby increasing the chance of purchase conversion. .
In addition to personalization, "lifelong customer communication" is one of the target results that AIGC has high hopes for.
Traditional advertising can often strongly expose information, but it cannot communicate with customers in two ways. However, with the help of AIGC technology, not only can "two-way" be applied to advertising materials, but also because it has big data statistics on customer preferences, it can provide real-time transparency. Achieve long-term "right content" product information maintenance with consumers through systems and technologies. In addition to effectively reducing the large manpower (time) maintenance costs of advertisers in the past, through AI technology analysis and interpretation, the "pairing relationship between audiences and products" can be accurately summarized, reducing the chance of human misjudgment.
In summary, AIGC can achieve "two-way communication through personalization" and obtain "emotional resonance" from the audience in personalized content. After achieving advertising effects, it can also continuously update the audience's life preferences to achieve "continuous maintenance in the future." AIGC has been born, but AI technology continues to grow rapidly. I believe that the depth of data connections and the level of data classification between brands and consumers will only intensify in the future. These are AICG leading the advertising industry to "lifelong customer communication" ” A clear trajectory of continuous progress.
