Retail Media Network (RMN)
In recent years, the topic and popularity have continued to rise. This is a strategy that combines retailers with digital advertising, allowing retailers to use online platforms as advertising spaces and develop their brand websites or apps into advertising platforms. This model strengthens consumption The interactive experience between readers and brands and providing personalized and accurate advertising experience have become one of the main key trends in retail advertising.
What benefits can RMN bring?
1. Connecting consumers’ life circles:
Through full-site marketing, we link the first-hand transaction data of retailers to implement all-round marketing activities, support the development of omni-channel advertising placements, provide a more personalized advertising experience, and meet the needs of multi-channel marketing.
2. Change the advertising value chain:
There are various forms of advertising, including search advertising, display advertising, native advertising, etc. The ability to better integrate into retail environments and provide a more engaging advertising experience brings closer relationships between brands, agencies, media and advertisers. This change improves advertising effectiveness and makes advertising more relevant to consumers' shopping behavior.
3. Accurate advertising operation:
Through the large amount of first-party/zero-party data and data on retail channels that retailers already have, such as consumer behavior, transaction data, etc., we can ensure that advertisements are more in line with the interests and needs of target consumers. Advertisers can make accurate decisions based on these data. Ad targeting and providing more targeted ads to increase conversion rates.
4. Performance tracking and analysis:
The RMN advertising system can integrate data from retail channels and use various analysis tools to achieve more comprehensive user analysis and advertising effect evaluation to optimize advertising strategies.
5. Adapt to the new advertising environment:
In the cookieless era, RMN provides a new advertising method that adapts to the fragmented consumer footprint and privacy issues.
Generally speaking, with the popularity of retail media networks, advertising system vendors can use retail data to improve advertising effectiveness by establishing links with multiple advertisers and media platforms, including the well-known Amazon, Walmart, Pinkoi, Feibi Price (Feibi.com), FamilyMart convenience stores, etc. have adopted the application. Such an important comprehensive strategy helps retailers expand their market influence, increase profitability, and at the same time improve the relationship between consumers and brands. Interactive Experience.
In recent years, the topic and popularity have continued to rise. This is a strategy that combines retailers with digital advertising, allowing retailers to use online platforms as advertising spaces and develop their brand websites or apps into advertising platforms. This model strengthens consumption The interactive experience between readers and brands and providing personalized and accurate advertising experience have become one of the main key trends in retail advertising.
(Online platforms become advertising spaces, providing personalized and precise advertising experiences)
What benefits can RMN bring?
1. Connecting consumers’ life circles:
Through full-site marketing, we link the first-hand transaction data of retailers to implement all-round marketing activities, support the development of omni-channel advertising placements, provide a more personalized advertising experience, and meet the needs of multi-channel marketing.
2. Change the advertising value chain:
There are various forms of advertising, including search advertising, display advertising, native advertising, etc. The ability to better integrate into retail environments and provide a more engaging advertising experience brings closer relationships between brands, agencies, media and advertisers. This change improves advertising effectiveness and makes advertising more relevant to consumers' shopping behavior.
3. Accurate advertising operation:
Through the large amount of first-party/zero-party data and data on retail channels that retailers already have, such as consumer behavior, transaction data, etc., we can ensure that advertisements are more in line with the interests and needs of target consumers. Advertisers can make accurate decisions based on these data. Ad targeting and providing more targeted ads to increase conversion rates.
4. Performance tracking and analysis:
The RMN advertising system can integrate data from retail channels and use various analysis tools to achieve more comprehensive user analysis and advertising effect evaluation to optimize advertising strategies.
5. Adapt to the new advertising environment:
In the cookieless era, RMN provides a new advertising method that adapts to the fragmented consumer footprint and privacy issues.
Generally speaking, with the popularity of retail media networks, advertising system vendors can use retail data to improve advertising effectiveness by establishing links with multiple advertisers and media platforms, including the well-known Amazon, Walmart, Pinkoi, Feibi Price (Feibi.com), FamilyMart convenience stores, etc. have adopted the application. Such an important comprehensive strategy helps retailers expand their market influence, increase profitability, and at the same time improve the relationship between consumers and brands. Interactive Experience.
